Public Health — Government of Guam (DPHSS)

When the Department of Public Health and Social Services needed to reach the island on a public-service initiative, the question wasn't creative — it was distribution. How do you actually get a health message in front of Guam, repeatedly, where people already pay attention?

The answer was the network. We ran a multi-month paid digital and social campaign distributed across Thrive's owned platforms — putting the message inside the feeds the island checks daily instead of hoping it found them somewhere else.

The campaign demonstrated what makes owned media different for government communicators: guaranteed placement, island-wide reach, and a single accountable partner from message to measurement.

Figures reflect documented results; outcomes vary by campaign.