Case Study
Lip Dub Guam
The Story
What we built, and why it worked.
Lip Dub Guam is an annual island-wide high school video competition that Thrive created, produces, and distributes end to end — concept, filming support, judging, prizes, and the media push behind it.
The 2026 edition was the biggest yet: 14 schools competing — the most ever — with $11,000 in cash and prizes on the line, and PBS Guam, Micronesia Mall, and MacTech Guam as headline partners. Across all editions, the program has earned more than 32 million impressions.
Beyond the numbers, Lip Dub built something money can't easily buy: direct relationships with administrators, counselors, students, and families at nearly every high school on Guam. For partners, it's a sponsorable property with the island's youth audience built in.
Figures reflect documented results; outcomes vary by campaign.
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See the workWant results like these?
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