Case Study
Vote Smart Guam
The Story
What we built, and why it worked.
Elections on Guam are personal — and finding clear, neutral information about candidates and ballot issues has never been easy. Vote Smart Guam is our answer: a non-partisan civic-education initiative built to inform the island's electorate.
Candidate information, voter guides, and election coverage run alongside Guam News through the election cycle — reaching voters inside the feeds they already follow, in a format built for how the island actually consumes information.
It's also a model for what owned media makes possible: when you operate the platforms, public-interest work doesn't need to wait for a budget line. For civic-minded partners, Vote Smart Guam is a sponsorable surface during every election cycle.
Figures reflect documented results; outcomes vary by campaign.
Keep Exploring
More work.
View →Guam News Network
We built Guam News from a single page into the island's most-watched digital news source: 37.1M views in 2025, with Facebook interaction up more than 1,300% year over year. It now anchors Guam News Network (GNN) — with a full website launching on BLOX Digital NXT, the platform the region's largest newsrooms run on.
See the work
View →Lip Dub Guam
An island-wide high school video competition we create, produce, and distribute end to end. The 2026 edition reached 14 schools and awarded $11,000 in prizes; across all editions the program has earned 32M+ impressions, with PBS Guam, Micronesia Mall, and MacTech Guam as headline partners.
See the work
View →Regal Cinemas
Regal, a national brand, named Thrive its exclusive sales agent for cinema advertising on Guam — putting institutional, government, and multinational advertisers, including Bank of Guam and Japan Airlines, on the big screen.
See the workWant results like these?
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