Case Study
GFS Group
The Story
What we built, and why it worked.
GFS Group runs some of the most recognizable restaurant brands on Guam — King's Restaurant, Ruby Tuesday Guam, and Taco Sinaloa. Three brands, three audiences, one marketing partner.
We run multi-brand restaurant marketing across the food and dining platforms diners already follow — including Guam Food Blog, the island's top food platform — keeping each brand distinct while one team keeps the whole portfolio moving.
It's the model for multi-location hospitality on Guam: one partner handling creative, content, and distribution, with the island's food-and-dining audience already in the room.
Figures reflect documented results; outcomes vary by campaign.
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View →Guam News Network
We built Guam News from a single page into the island's most-watched digital news source: 37.1M views in 2025, with Facebook interaction up more than 1,300% year over year. It now anchors Guam News Network (GNN) — with a full website launching on BLOX Digital NXT, the platform the region's largest newsrooms run on.
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View →Lip Dub Guam
An island-wide high school video competition we create, produce, and distribute end to end. The 2026 edition reached 14 schools and awarded $11,000 in prizes; across all editions the program has earned 32M+ impressions, with PBS Guam, Micronesia Mall, and MacTech Guam as headline partners.
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View →Vote Smart Guam
A non-partisan civic-education and voter-information initiative we built to inform Guam's electorate — candidate information, voter guides, and election coverage running alongside Guam News through the cycle.
See the workWant results like these?
Tell us what you're trying to grow and we'll build the plan — no obligation.