Case Study
2020 U.S. Census — Guam Outreach
The Story
What we built, and why it worked.
The 2020 U.S. Census was one of the largest coordinated communications efforts on Guam that decade — every household, every village, one message: be counted.
Thrive's founders executed the island's federal Census outreach campaign — community-level communications work at federal scale, planned and delivered on island, for an effort where participation directly shapes Guam's funding and representation.
It remains a defining proof point: this team can carry federal-grade communications requirements — scale, accountability, deadlines — with island-level cultural fluency no off-island agency can match.
Figures reflect documented results; outcomes vary by campaign.
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More work.
View →Guam News Network
We built Guam News from a single page into the island's most-watched digital news source: 37.1M views in 2025, with Facebook interaction up more than 1,300% year over year. It now anchors Guam News Network (GNN) — with a full website launching on BLOX Digital NXT, the platform the region's largest newsrooms run on.
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View →Lip Dub Guam
An island-wide high school video competition we create, produce, and distribute end to end. The 2026 edition reached 14 schools and awarded $11,000 in prizes; across all editions the program has earned 32M+ impressions, with PBS Guam, Micronesia Mall, and MacTech Guam as headline partners.
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View →Vote Smart Guam
A non-partisan civic-education and voter-information initiative we built to inform Guam's electorate — candidate information, voter guides, and election coverage running alongside Guam News through the cycle.
See the workWant results like these?
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